Female Pioneers: Museum of Public Relations

In my senior capstone course, my team took on The Museum of Public Relations in New York City as a client. We were tasked with writing biographies for women and nonbinary public relations leaders, including activists and politicians who employed early versions of communications theory, to be published on the museum’s website. At the end of the semester we delivered 27 biographies, a full campaign plan book, and social media graphics to announce the content’s launch. This project taught me invaluable lessons on communicating with difficult clients, integrating social media and traditional public relations campaigns, highlighting diverse perspective within the industry. Some of our biographies will also be published in an upcoming book on social media activism by Dr. Regina Luttrell and Dr. Adrienne Wallace.

Nike x WNBA PESO Optimization

For this project, my group and I created a multifaceted public relations campaign on behalf of Nike, focusing on gender equality in sport and its ongoing partnership with the WNBA by creating a fake athlete to partner with. Together, we decided Mother’s Day would provide Nike with an opportunity to bring awareness to the issue and to share its own commitment to making changes while also working as a crisis communication solution for its inadequate work in the past. This final report highlights our research and objectives, promotional tweets, a related blog post, and my personal work on three proposed Instagram posts featured below.

Crisis Management Plan and Case Study

During Spring 2022, I took a five-week seminar on Crisis Communications which culminated in a final group project. This project encompassed a case study on a recent crisis scenario and the development and presentation of a mock Crisis Management Plan that the company could use in future, similar situations. My team decided to focus on The Walt Disney Company’s crisis involving the state of Florida and the “Don’t Say Gay” bill. My work spearheading the case study, brainstorming the CMP’s content, and partially writing the risk assessment taught me lessons in team dynamics, how to apply crisis management and communication theories to real life situations, and the role of public relations practitioners within an organization’s crisis team.

Hulu Research Report

In my Public Relations Research class, my group and I surveyed college students nationwide to gauge their current attitudes and knowledge of Hulu. Our research included over 150 participants and we concluded that Hulu could hypothetically take our data to conduct a PR campaign focused on increasing young adults’ knowledge of Hulu’s offerings in order to raise its standing among competitors. This project taught me how to apply research theories and methods, laying the foundation for any work I do in the future, and employed my creativity when creating the related infographic.

Everson Museum Social Media Plan

This class assignment provided my team and me the opportunity to work with a real-life client: the Everson Museum of Art in Syracuse, New York. We created campaign objectives, strategies, tactics, and a variety of proposed content ideas to help the museum reach its 15 to 25-year-old target age demographic. My work on a series of “Survey Sunday” Instagram stories was posted on the Everson’s profile, garnering an average of 260 views and 12 responses per slide, an overall increase from the account’s previous engagement. This project has prepared me to work with clients in the future by strengthening my communication skills and teaching me to be flexible and think outside the box.