Focusing on the Story: Learning from Shonda Rhimes

To the creatives in the entertainment industry, promotion and views are just a necessary evil: what they truly care about is storytelling, and as public relations practitioners, we can learn from them. To Shonda Rhimes -- award-winning producer, screenwriter, author, and showrunner of shows like Grey’s Anatomy and Scandal -- storytelling is an opportunity to gather ʼround the campfire with other creatives and viewers, a community-based experience.