Casualties of the Streaming Wars: Ensuring Diverse Storytelling as PR Professionals
I am always on the hunt for my new favorite television show. My current obsession is “A League of Their Own” on Amazon Prime, inspired by the 90s cult-classic film of the same name, but with a focus on period-accurate queer and BIPOC representation within the same themes of friendship and perseverance. I was instantly enthralled by the show’s creativity, honesty, diversity, and overall storytelling which is why, after first forcing all my loved ones to binge the series too, I turned to social media to find others who felt the same.
Focusing on the Story: Learning from Shonda Rhimes
To the creatives in the entertainment industry, promotion and views are just a necessary evil: what they truly care about is storytelling, and as public relations practitioners, we can learn from them. To Shonda Rhimes -- award-winning producer, screenwriter, author, and showrunner of shows like Grey’s Anatomy and Scandal -- storytelling is an opportunity to gather ʼround the campfire with other creatives and viewers, a community-based experience.